City Catering Southampton is celebrating a trio of successes as it launches a new brand, new e-commerce site and signing up a plethora of new clients.
The not-for-profit is the UK’s first charitable catering company which uses profits from its corporate and event catering offering to fund the Lunch Crowd Holiday Club, which was developed in response to the school holidays pushing many families into food poverty and insecurity. Although children from low-income families are often entitled to Free School Meals during term time, there is currently no such provision during the holidays.
City Catering has recently refreshed its brand to accurately reflect its missions across its corporate, care and school meal sectors. Teamed with the new brand is the launch of an e-commerce website which allows businesses to order and pay for team lunches, meeting provisions, client hospitality at the click of a button.
The not-for-profit hopes the ease of the new ordering function will encourage more local businesses to try out the service, knowing they are helping local families obtain a healthy meal in the school holidays.
Not only can businesses in the region help the Lunch Crowd Holiday Club with their orders but they are also invited to back the initiative on a larger scale with sponsorship which could enable City Catering to provide a Lunch Crowd kitchen, feed a family of four throughout the school holidays and distribute grocery bags to improve the nutrition of the whole family, ultimately making a considerable positive impact to residents across Southampton.
Rachel Hall, CEO of City Catering said: “Our charity is already making a big difference across the city – for vulnerable adults, and children affected by food poverty. With the launch of our refreshed brand and our e-commerce site, we’re driving more corporate catering sales in order to make a bigger impact with the charitable surplus we generate.
The more our brand and cause is recognised by businesses in Southampton – and the more we feed those business with food to fuel their staff and clients – the greater the number of children we can feed during the school holidays.
They might otherwise go hungry – something that 3m children experience across the UK each year. That’s not ok with us. ”
Businesses can get involved by either ordering their next business lunch or event catering from City Catering, or through one of its four sponsorship options: ‘Good Will’, ‘Boost’, ‘Nourish’ and ‘Innovate’.